WCAG
Brand Design UI Design
UX Design
01
Costumer Life Cycle
Mapped out from discovery to post-purchase; product selection, cart decisions, checkout behavior and repeat engagement.
02
User Flow
Defined the user flow to guide visitors from landing to purchase. Focused on reducing friction in exploration, filtering and checkout.
03
Categories Map
Organized the e-commerce into a clear taxonomy: product type, finish, color groups and collections. Helped define filter logic and menu hierarchy.
04
Wireframing
Created frames to define key layouts and prioritize product discovery and usability across mobile and desktop.
05
Prototyping
Created high-fidelity prototypes to simulate the full shopping experience. Emphasized ease of use on mobile devices and add-to-cart functionality. Validated before implementation.
06
UI/UX Design
Designed responsive layouts with the already existing branding, emphasizing smooth user navigation through different categories of collections.
The Result
I believe...
Visual identity drives conversion.
Navigation should feel effortless.
Every click is a brand moment.
Consistency builds customer trust.
Color guides the buying decision.
Mobile experience comes first.
Simplicity increases cart completion.
Design and function work together.
Brand and product are one.
Good UX is invisible.
Details make the difference.
Beauty converts.
