WCAG
Brand Design UI Design
UX Design
01
User Research
Conducted interviews with the target audience for insights to understand expectations and gathered useful insights.
02
Organized the core brand values into main key themes, each one is branched into attributes related to OPISA.
03
Brand Pyramid
Categorized the values from common attributes to more specific aspects all the way to distinctive ones. Helped prioritize which values drive the brand and how they shape customer perception.
04
Positioning Cross
Analyzed key competitors to pinpoint successful features. Found out the gap for acommodations that have both variety in destinations and experience oriented stays.
05
How-Why-What
Identified the purpose, strategy and offerings, emphasizing community-driven, stylish and secure tailored rentals.
06
Persona Development
Created detailed user personas, including Iker and Samu, to represent our target audience.
07
User Research
Made a design system inspired by tech aesthetics, incorporating sleek and bold features that reflect the brands values.
08
Logo Drafts
Sketched different versions, playing with the brand’s identity and colors.
09
Logo Design
Designed proportional and balanced logo that hints the company’s mission while having an easily adapted design.
The Result
I believe
A brand is a living system.
Consistency is the foundation of trust.
Every element has a purpose.
Visual language unifies the message.
A strong logo anchors everything.
Typography carries the brand voice.
Color creates instant recognition.
A brand is felt before it is read.
Guidelines empower the whole team.
Scalability is built in from the start.
Identity is strategy made visible.
Systems outlast individual assets.
