WCAG | Design Concept | Design System | UI Design
UX Design | Print Design | Editorial Design
01
Focus Group
Conducted a Focus Group with selected short-term rental guests to understand their travel habits and expectations, gathered insights that enhance a traveler’s stay.
02
Information Architecture
Structured content into intuitive architectural categories based on the functions and content of each stage.
03
User Flow
Mapped out the journey of a logical progression of content, ensuring users could quickly find relevant recommendations by sections and categories.
04
User Persona
Created frames to define key layouts and prioritize product discovery and usability across mobile and desktop.
05
Costumer Journey
Developed a strategic analysis of the customer journey to identify key interaction points for each stage.
06
Wireframing
Designed wireframes to outline the app's layout, focusing on intuitive user journeys. Collaborated with developers to ensure technical feasibility.
07
Prototyping
Sketched interactive design concepts and workflow prototypes.
The usability was tested with potential users and enhanced the app's navigation based on feedback.
08
Visual Design
Put together a neat and modern travel booklet with an intuitive layout and readability through a balanced color scheme, graphics and structured sections.
The Result
I believe...
Great products remove friction.
Digital and print can coexist.
Every user journey matters.
Clarity is the highest form of UI design.
Usability is a form of hospitality.
Good design works across devices.
Information should flow naturally.
The best interface feels invisible.
Prototyping reveals what specs cannot.
Real needs shape real solutions.
Design serves the human, always.
Function and beauty are not opposites.
